Design Central
With the goal of expanding their reputation and expertise on a national level, Design Central needed a new web presence to showcase their full range of capabilities, from strategy and research to design and engineering.
SERVICES
→ Web Design
→ Brand Refresh
ROLE
→ Designer
Brand Extension
The new website was an opportunity to reinvigorate the Design Central Brand. Their typography, color palette, and visual language were updated and a custom pattern was created using deconstructed elements of their existing logo.
The result is a contemporary, responsive website that matches their culture and talent: bright, vibrant, and thoughtful.
The new website features custom photography, videography, and animations to highlight their people, culture, and products in a unique way. Shots of people are placed alongside samples or work and collaboration to show the energy within the studio and the expertise.
Custom Content
Flexible Development
Reusable components were implemented on the portfolio and blog side of the website so the Design Central team could update their content and flex their showcase as needed.
Created at: Bonfire Red
Collaborators: Holly Malone
